By Charlie Ashton, VP of Marketing for 6WIND
It was fascinating to talk with a range of people from both service providers and equipment manufacturers. A couple of topics from those conversations may be of interest to readers of this blog:
- The majority of our discussions with attendees were not about network performance and capacity issues, but rather about the challenge of maximizing network infrastructure Return on Investment (ROI). Service providers now view this as a key area of differentiation, seeing enormous competitive advantage in how they exploit real-time knowledge about the traffic characteristics and demand in their network, segmented by application, by user and by time-of-day. As discussed in this blog last week, this information is key to the delivery of customized services that provide high value to specific customers. In addition, real-time application-level analysis of network traffic, including advanced heuristics or pattern recognition, allows operators to defend their networks against ever more sophisticated security threats and attacks.
- Because I was at our booth most of the time, I missed the keynote presentations. Apparently, though, one very interesting presentation was given by Aparna Khurjekar, executive director of business solutions group at Verizon. Discussing the market opportunity presented by “connected cars”, Khurjekar discussed a wide range of in-car connectivity services that Verizon could deliver as part of extending their reach beyond cellular. These services could include the creation of “intelligent transportation” that could help to dramatically reduce the rate of road crashes, which currently occur every five seconds in the US, with a fatality every five minutes. 25% of driving time in the US is spent in traffic and connected technology could help to reduce congestion by 70-80%, helping to improve the economy through increased productivity time. Other examples of connected in-car uses would be Vehicle-to-Device, with embedded LTE enabling new forms of in-car entertainment such as Netflix streamed directly to screens in the back seats.
Were you at Broadband World Forum last week? What were your main impressions from the event? What were some of the highlights that I missed because I was “booth-bound”?