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4 Posts authored by: samanthaneedham

By Elizabeth Press, Global Business Intelligence Lead for Telecom, Media & Entertainment and Web


application-modernization-604x200Mobile operators are under pressure to prove that their services are superior to those of over-the-top (OTT) and other non-traditional challenger service providers. Many operators, especially in Western Europe, are investing in a rich communications suites (RCS) as a means of positively differentiating their services through sticky content and evolved communications abilities such enhanced instant messaging, video calling, document sharing and social media connectivity.Application modernization will be critical for technology vendors and mobile operators as they adopt RCS. Many mobile operators have grown through mergers and acquisitions, creating hundreds of duplicate applications on various infrastructures. Rationalization and modernization of legacy applications will be important for deploying RCS efficiently and cost effectively. Mobile operators have been offering RCS in the form of enterprise software packages, as well as downloadable applications. Moreover, applications supporting RCS are run both in Cloud-hosted environments and on-premise. A solid application modernization strategy will need to take all of these considerations into account.How RCS will create a competitive advantage for mobile operators:

  • As LTE networks get rolled out, operators will look to recoup their investments by targeting additional value-added services and niche products to a growing base of LTE end users. Voice over LTE (VoLTE) will become an important offering. Mobile video services will become the hook, attracting users and enabling operators to compete with challenger voice over IP (VoIP) providers.
  • The first wave of operators, mostly in Western Europe, have launched RCS services and are bundling them into their full service offerings. RCS strengthens operators’ platforms and allows them to compete as a premium service provider.
  • The ability to integrate value-added services into a strong communications platform is necessary for satiating next-generation user demand. End users expect seamless interactive abilities and a broad choice of applications. Application Programing Interfaces (APIs) will be available to 3rd party vendors to enable them to offer their services to end user through the RCS platform to meet the growing end user expectations.

Interested in learning more about Dell Application Modernization Services? Please click here to contact our team.

Follow me on Twitter at @ElizabethAtDell.

By Marcel Moelands, OEM Enterprise Lead EMEA, Dell OEM Solutions

When I read about the Telecommunications market, I notice

For instance, LTE (Long Term Evolution or 4th Generation Networks) is setting a new standard in transporting voice calls. Mobile phone users are accessing rich content, which in turn creates a balancing act between OTT(Over-the-Top) traffic and players on one side and carriers looking to monetize OTT on the other.

The proliferation of smart devices has led to a new ecosystem of machine-to-machine platforms and applications, which contributes to data growth explosion.

Evolution in Telecommunications happens faster with each generation.  The cool factor of fashionable features, generational performance leaps in handset equipment, increased bandwidth and ease of ‘getting connected’ all contribute to the speed of evolution.

This is unlike traditional network functions like SMS relays, content delivery, and support functions like OSS (Operations Support) and BSS (Business Support) that serve individual functions and aren’t scalable.

As a result, the Telecom Cloud is increasingly appealing. It allows one shared pool of resources capable of running ‘softwarized’ network and support functions while meeting the service level agreements (SLA) of the Telecom network.

It’s like the difference between a buffet restaurant and having a personal gourmet chef with a fridge full of ingredients. The buffet restaurant offers you what has been prepared for the day — no more, no less. The chef can make you whatever you want — in specific portions — whenever you like (and more efficiently)


The “Cloud” remains a word with many definitions and implied uses.  There are many different cloud deployment models and, it can be argued, not all are really leveraging the cloud.

True cloud deployments should meet several criteria. I would describe the ideal (API) cloud as: controlled, scalable, flexible and pay-per-use resources offering a fully-transparent platform for virtual machine and software deployments.

Key players in the Telecom market envisioned this a long time ago and have been vocal on such cloud-oriented topics as the socialization of communities through technology adoption, the future growth of networked devices and the introduction of the Telecom cloud infrastructure.


Dell’s cloud offering is very broad, consisting of Public Cloud Services, on- and off premise Private Cloud Solutions and Services, Converged Infrastructure Solutions, Cloud Infrastructure Design, Software, Consultancy, Security, Integration platforms (Boomi).

These are supported by a range of products, engagement practices, reference designs and programs to offer our customers the best experience in their paths to transformation. The common philosophy amongst the offerings is the Open Standards based approach to deliver capable and affordable solutions that suit our customers’ needs.

Open Source and OpenStack

Back to looking at the Telecommunications market, especially the equipment providers in this market.

I foresee a large-scale adoption of open source components on standards-based hardware to offer Software-as-a-Service solutions and network components as well as turnkey Infrastructure-as-a-Service solutions. Carriers will eventually leverage existing network, business and operations- support assets, allowing them to further enhance offerings.

The choice of leveraging open source platforms makes a lot of sense as it allows flexibility without affecting the ubiquitous nature of a true cloud. OpenStack is a great example of this. OpenStack is on its 6th release and offers all of the building blocks required for the Telecom cloud, especially when taking the ecosystem of value-add software vendors into account. OpenStack is already widely used in test plans and conceptual designs despite its absolute need for teams of skilled software engineers to create the environments.

Cloud Hardware

Making the right choices when selecting hardware is important as hardware will greatly influence operational expenses. Dell has been a very active player in datacenter solutions for years. More specifically, Dell leads in market share in the hyperscale server category (according to IDC).

With the experience gained in designing datacenter and high-performance servers, Dell started designing and delivering server products specifically-featured for Cloud deployments with PowerEdge C products. Additional components, such as Force10 and PowerConnect Networking complete the offering for end-to-end, turnkey cloud infrastructure solutions.


Alongside the development of cloud server products, a dedicated team was assembled with the sole purpose of developing enablers for OpenStack design and deployment like reference designs, integration of Cloud based Block Storage, Software Defined Networking and Big Data Solutions based on Hadoop. Today, this group of experts is represented in the OpenStack Foundation board of Directors and has submitted components to the OpenStack Community such as the Crowbar software framework.

Rob Hirschfeld offers a non-technical overview of how OpenStack offers a unique combination of features for building hyperscale clouds.

Application overhaul

For OEM customers in the process of moving to the cloud, there are some unique considerations for a successful deployment. From designing for elasticity and scalability to ensuring fault-tolerance, license and infrastructure management, security,  multi-tenant readiness and more, Dell’s OEM Solutions team works closely with the broader Dell teams to deliver revenue-generating end-to-end cloud solutions.

Have you initiated any cloud deployments in your organization? If not, is it something you’re considering over the next 12-18 months?

By Jeffrey Volkert, OEM Solution Consultant BeNeLux, Dell OEM Solutions

Today’s dynamic healthcare environment relies heavily on the latest technology to increase the speed and accuracy of patient diagnosis and treatment. Physicians are nowadays required to interact with a wide range of end user devices to access their medical applications. From a Dell precision workstation with locally hosted applications to latitude tablets with applications running in a cloud, healthcare professionals may have to wait before using a specific application at an end-point, delaying medical treatment.

For these physicians it would be most beneficial if they could have an environment where they can access their applications from any device with a single sign-on, reducing time consuming actions during the course of a normal workday.

Dell’s Mobile Clinical Computing (MCC) solution understands these issues and mitigates many of today’s Hospital key challenges:

  • Limiting the amount of time clinicians and nurses spend
    searching for available end points as well as the time spent accessing and then re-accessing applications
  • Providing a single sign-on instance that clinicians and nurses can use to authenticate seamlessly against endpoint
    and multiple applications
  • Providing quick and secure access to patient information on-demand using proximity and/or biometric authentication methods
  • Reducing and limit the time spent by IT staff managing client systems in their environment

According to recent trials held in Europe, Dell has proven that our MCC solution can deliver:

  • Up to 215+ minutes per user per week productivity gain (9% improvement)
  • Economic value of productivity can be up to £10,000 per user per annum
  • Appropriate Information Security delivered that’s workable for users
  • Improved patient safety, quality of care and patient satisfaction


I think you would agree with me that the latter is the most important one.

Dell Mobile Clinical Computing Solution is a desktop virtualization and identity access management solution built on top of the DVS Enterprise 6020 Solution and powered by the latest Dell 12th generation servers. The Dell MCC Solution is offered in both Rack or Blade server configurations with an option for storage on Dell EqualLogic or Compellent solutions which allow for automatic load balancing, tiering, snapshots and replication.

Dell PowerEdge 12th generation servers are designed with more memory capacity and more integrated I/O (input/output) than the previous generation and can provide up to 18 times more Microsoft® SQL Server® transactions per second when using PowerEdge Express Flash Storage solid-state drives (SSDs) (directly connected to the CPU and memory bus).

Healthcare environments requires end user devices to be up and running 24/7 as there is no timeframe on patient care. Dell WYSE thin client have no moving parts that can brake down, like fans or hard drives. WYSE thin client have a lifecycle that is twice the lifecycle of a traditional PC, reducing validation and transitioning costs. An added bonus is that with a thin client environment, centralized IT management is now possible to ensure optimal system performance.

A solution is never complete with out the right support for your environment. Dell offers customers the Dell ProSupport for MCC. Dell ProSupport MCC solution helpdesk and field support technicians are highly-trained specialists who are knowledgeable of every component of the lab validated MCC solution configurations including enterprise hardware and software technology, endpoint devices, desktop virtualization software, and identity access management software. These technicians are certified in VMware vSphere & View, Imprivata, and Wyse technology and receive ongoing training.

To learn more contact our OEM team.

By Marcel Moelands, OEM Enterprise Lead EMEA, Dell OEM Solutions

Now in the era of Cloud Computing, service providers are in the position to develop OTT content to be delivered to their user database, while leveraging the efficiency, scalability, easy of deployment and flexibility of Cloud based network appliances. This means that instead of relying on other content providers and absorbing the costs associated with additional bandwidth and reliability, they can provide benefits natively within their network.

For example, imagine that you were trying to decide between two phones and associated Service Providers with relatively similar features except one Service Provider also offers a Mobile Office Environment and Data Store providing secure access to your Business from the palm of your hands. That is one example of a Value Service that could be provided by a service provider.

The different approach to handling OTT is definitely a game changer for service providers and Dell OEM has the knowledge, enterprise components, software and services to assist Network Equipment Providers in designing systems to accommodate such changes.

Let me take you through what we have seen over the last several years.

First, what is OTT content?

Rich content such video and audio delivered to your mobile phone, applications such as Youtube, Skype, online email, and other applications that created new paradigms in communications for which service providers are not involved in control or distribution the Telecommunications Industry calls Over-the-top, or OTT.

Evolution of OTT content impacts to service providers

OTT content made its first entry into the mobile market with the introduction of Smartphones. As users enjoyed being able to carry their favorite desktop applications around the adoption rate grew beyond expectations.

Historically even though service providers such as AT&T, Verizon, Vodafone etc… did not own the OTT services they were expected by their subscribers to deliver the best user experience in terms of performance, quality and uptime of the OTT content. For example, if there is a problem with your Youtube video or Facebook app or your Angry Birds game is loading slowly, your first instinct as a consumer is to blame your service provider.

Moving forward, consumed bandwidth for OTT is set to become a challenge to service providers especially with the next generation of Networks (LTE or 4th generation) being deployed widely. The LTE promise for more bandwidth will result in increased expectations for performance and quality per user for delivered content. The vicious circle completes, but it gets a bit worse….. Most subscribers enjoy plans with fixed fees and unlimited data rates, so service providers aren’t earning extra income from all the additional consumed bandwidth.

Future to differentiate for mobile phone carriers

Service providers own the delivery network and so they have the opportunity to turn the tables on the trend started by OTT providers in which service providers become a pure data transporter. Service providers can establish their brands by delivering value services such as Video-on-Demand, High Quality Video Conferencing, Cloud Based Applications, etc. The Cloud Era allows them to do this very efficient, fast and flexible. By integrating Content Delivery Appliances into the network, user experience can even be lifted beyond today’s standards.

With Dell Data Center Solutions and OEM Solutions, the Network Equipment Providers enjoy a solid partner to assist them in designing for OTT content handling. Dell is by far the largest provider of Hyperscale servers in the world with a huge track record of serving large Data Centers across the globe and Dell OEM Solutions is ready to assist Network Equipment Providers in designing, delivering and supporting Content Delivery Appliances.

To learn more about our Dell Telecommunication capabilities or about designing for OTT services, please fill out our contact form or tweet us at @delloem.

Dell is an Associate member of the Intel® Intelligent Systems Alliance

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