Wireless and fixed network broadband service providers face the challenge of increasing return on investment in the face of increasing infrastructure costs to keep up with unprecedented data demand by subscribers while opportunities for increasing revenues remain elusive. Service providers are faced with unprecedented demand for more and higher speed bandwidth in the face of new applications, increased video use, and subscriber growth. Network convergence where all services will be provided over IP on the same technology—whether as LTE in wireless or over a fiber/coaxial/copper connection in fixed—forces the question of "fair use" and prioritization. Voice, video on demand, live video, network DVR, multimedia messaging, videoconferencing, browsing, and later medical, home monitoring, energy use, smart grid, and other technologies both as a bundled offering with a service provider or their partners as well as over the top all share the same infrastructure in IP services to a subscriber.
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