by Satish Ram, Product Line Management, Kontron
Industries such as infotainment, retail, vending and transportation have begun to make smart and connected digital signage a competitive advantage in effectively interacting with customers. That is why the global market for digital signage is expected to reach $4.5 billion by 2016. Hampering successful deployments and their long-term application viability has been that OEMs have not had the standards and thus the ecosystem that would help them in the development of scalable, next-generation digital signage applications. Standards are needed that help make the integration of computing hardware and software an easier, more cost-effective development process that maintains technology investments from one generation to the next. And, standards for digital signage in particular are crucial to eliminate the integration issues between the computing engine and the display.
That is why Intel developed the Open Pluggable Specification (OPS). OPS provides a foundation for the design and development of digital signage devices and pluggable media players while also addressing market fragmentation. Up until now, there wasn’t a unified approach that designers could use to simplify device installation, usage, maintenance and upgrades. In addition, the current process for evaluating and deploying digital signage solutions involves a costly, time-intensive process of buying and integrating fragmented software before even beginning content creation. Having the OPS as a guideline also enables digital signage manufacturers to implement scalable digital signage applications that can network easily with other equipment and deploy interchangeable systems faster and in higher volumes, while lowering costs for development and implementation.
To streamline this important process and provide a faster, more cost-effective solution to digital signage evaluation, Intel, along with Kontron and Microsoft, announced the next generation of the Digital Signage Evaluation Kit 12 (DSEK-12). The DSEK-12 is a comprehensive evaluation tool that uses the modular Kontron OPS-compliant media player KOPS800 as a deployable computing hardware foundation. It also provides real-world content creation/ content management software that allows developers the assurance to quickly implement validated Intel® AIM Suite, Flypaper and Scala digital signage software.
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