Here you can find the Production Images as well as the Programming Tools:
513655 Intel(R) Ethernet Controller I210 and
I211-AT-Production Images - http://www.intel.com/content/www/us/en/secure/intelligent-systems/privileged/gbe-i210-i211-nvm-images.html
348742 Intel(R) Network Connection Tools - http://www.intel.com/content/www/us/en/secure/intelligent-systems/privileged/quartzville-tools-284632.html
However you require a Privileged Account in order to download the files.
Could you please what are the main hardware difference between the image that you copied from the PCIe Board and the one that is giving you problems?
It took me an incredibly long time to get hold of these images, for some reason one side of Intel support was trying to get me access, while the other side kept refusing my request for a privileged account. Thankfully Avnet were very helpful and downloaded the files for me.
I have been able to program my serial Flash with Dev_Start_I210_Copper_NOMNG_16Mb_A2_3.25_0.03.bin (which I needed to extend to 32Mb to match my device). Unfortunately I still have exactly the same error as I did in previous mail, so I am no further forward.